A calibrated voice profile, built for your brand. Not a generic tone guide, but a spectrum model that maps where your language sits across dimensions like warm to formal, confident to exclusive, contemporary to traditional. Includes guidance on how tone shifts across audiences and channels, while the voice remains consistent.

Clear, usable guidance on cultural safety: when and how to use te reo Māori with confidence, and how to avoid common missteps. Covers context-appropriate use, when translation is needed, when it isn't, and what to do when you're unsure. This section removes the hesitation that often prevents staff from using te reo Māori at all.

Technical standards for macron use, including when and where they must appear, how to handle system limitations, place name conventions for your region, and a quick-reference guide for the most commonly used terms. This section protects consistency across every platform, from print to social to email signatures.

Rules for how bilingual content is formatted: where te reo Māori leads and where English does, italic and non-italic conventions, bracket usage, heading hierarchy, and sentence-level integration versus standalone moments. Specific enough that a marketing partner or designer can apply it.

Channel-specific guidance tailored to the places your brand actually shows up: website copy, social media, email, event signage, press releases, stakeholder communications, and internal documents. Each channel gets its own formatting and tone calibration, because what works on Instagram works differently in press.

A curated library of approved Māori terms and phrases specific to your organisation, including sector-specific terminology. Each term includes Māori, its English meaning, context for use, and the tone it suits (formal, warm, elevated).

Side-by-side examples that show the difference between getting it right and the common mistakes organisations make. Covers phrasing, context, spelling, and tone. This section builds confidence quickly as staff can see the pattern and apply it.

Pre-written, approved copy blocks your team can lift and use directly: email openings and closings, social media phrases, event welcomes, seasonal greetings, and stakeholder acknowledgements. Each entry is tagged by channel, tone, and context. No need to write from scratch or second-guess.

Guidelines for when and how the guide should be updated, who has authority to make changes, and how updates are communicated across teams. Includes a versioning protocol so everyone knows they're working from the latest version.

Clear ownership: who approves new language, who reviews additions, and how external partners are onboarded to the guide. Protects the integrity of the resource as the organisation and daily usage grows.